Year: 2009

Cliente: CBS Outdoor - Swiss Tourism Office

Designers: Davide Montanaro, Claudio Fiumicelli and Joseba Lizaranzu

Brainwaves “Events productions” entrusted to studiodsgn the inner preparation of the first travelling exhibit on rail ever realized in Italy. The preparation had the purpose the promotion of the summer tourism in Switzerland and was commissioned by the special Helvetic Institute. The cities touched by the event were: Milan (5,6 June 09) Turin (7,8 June 09) Rome (9,10 June 09) Padua (11 June 09) Venice (12,13 June 09)

The visitor could explore the Switzerland through a sensory path after which he was expected a funny game: they had to recognise the objects of the different sensory points and chose among three answers for each point. Once inserted their personal data and delivered the flyer they compete to the extraction of a journey in Switzerland.

Studiodsgn cared also about an information point placed time to time in the stations in agreement with the train presence.

For further information visit the following sites:
www.marcopolo.it
milanonotizie.blogspot.com
www.tafter.it